There is much in advertising today that consumers must be wary about. Advertising can be seriously deceptive. And certain advertising outfits will not care on the truth of the message if the pay-off is great. Smoking cessation products today can be as dangerous as advertised. These ads can have believable messages... but with a dangerous twist. “THERE is nothing more deceptive than an obvious fact,” Sir Arthur Conan Doyle wrote in his short fiction, The Boscombe Valley Mystery . Apparently, only one of four emerging tobacco products now available in the American market had reached the Philippines. That product is popular as the “e-cigarette.” An E-cigarette is actually an electronic nicotine delivery system (Ends), a category of products that deliver a vapor of nicotine and flavoring on inhalation. Flavors include a variety of tobacco, fruit and food (e.g. chocolate) flavors. Companies market it as a smoking cessation device and an alternative to cessation. Of those
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