Breakthroughs Today

There is much in advertising today that consumers must be wary about. Advertising can be seriously deceptive. And certain advertising outfits will not care on the truth of the message if the pay-off is great. Smoking cessation products today can be as dangerous as advertised. These ads can have believable messages... but with a dangerous twist. “THERE is nothing more deceptive than an obvious fact,” Sir Arthur Conan Doyle wrote in his short fiction, The Boscombe Valley Mystery .  Apparently, only one of four emerging tobacco products now available in the American market had reached the Philippines. That product is popular as the “e-cigarette.”  An E-cigarette is actually an electronic nicotine delivery system (Ends), a category of products that deliver a vapor of nicotine and flavoring on inhalation. Flavors include a variety of tobacco, fruit and food (e.g. chocolate) flavors. Companies market it as a smoking cessation device and an alternative to cessation. Of those

Smoking is one habit that is very hard to break. In fact, it is more than a habit; it is an addiction. And all addictions do not lead to something healthy. Here are some updates on the advances in science and technology at helping smokers stop smoking. THE World No Tobacco Day was held on May 31. The Philippine National No-Smoking Month ended on June 30. However, in the implementation side of Republic Act 9211, otherwise known as the Tobacco Act of 2003, falls on the month of July and has a very special place to remember.  It was on July 1 that the warnings on cigarette packages were placed. It must be located on the bottom portion of one front panel of every tobacco product package, as we see it today. It was also when all cinema and outdoor advertisings were banned as well as all forms of tobacco advertising in mass media. It was also on a July 1 when sponsorship events and activities of tobacco companies were banned.  On the research side, two long-standing therapeut

There's a "balloon" in us that may exist without us knowing it does. And the outcome can be deadly. ACTRESS Kim Chiu’s mother was laid to rest on June 29 at age 50. Her death though brought to the public’s attention the deadly handiwork of aneurysm.  Aneurism is a localized, blood-filled bulge (balloon-like) in the wall of a blood vessel that usually carries oxygenated blood, called an artery.  What makes it deadly is its location. It commonly occurs in arteries at... [ READ MORE ] This article appears in SunStar Cebu newspaper on 10 July 2013.