Like any social destination, the bar can attract patrons based on motives that generally reflects how it is generally perceived by consumers. Find out what motives are these. ERNEST Hemingway wrote in For Whom the Bell Tolls (1940): “An intelligent man is sometimes forced to be drunk to spend time with his fools.” Each different man or woman has his or her own reason for visiting, even patronizing, a bar or two. Recently, though, eight different focus groups, consisting of 82 individual each including bar patrons and bartenders, identified four clusters of motivations that people have in frequenting bars. ( Read more. ) This article appears in Sun.Star Cebu newspaper on 16 June 2010.
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